Skinstitut was founded in 2008 to fill a gap in the market for highly effective, results orientated, Australian skincare that unlike other brands, did not have a massive distributor margin simply because it is being sold in Australia.
Skinstitut is formulated by leading cosmetic chemists and pharmacists to ensure effective use of active ingredients, delivery systems and biomimetic formulations to deliver results and products that really work. “The main point of difference with Skinstitut is the quality and stabilisation of the active ingredients we use” says managing director Fiona Tuck. “We are not about gimmicks, scaremongering or promoting ingredients we do not use, we are about scientific formulations and ingredients that deliver powerful results. Our manufacturer is blown away at the standard and quality of our formulations, many of which are three times the costs price of competitor brands”.
“The reality of this industry is that the recommended retail price of a professional brand has no direct relevance to the cost price of the formulation, it really comes down to clever marketing” confirms Daryll Knowles from NxGen Pharmaceuticals.
“Skinstitut is the first company to expose the clever marketing tactics, poor stabilisation of active ingredients, misuse of the therapeutic threshold of active ingredients and market jargon” explains Fiona Tuck. “This is probably why we come under so much attack from other professional skincare brands. It makes me laugh that competitor brands are quick to bad mouth us and make comments such as “it is impossible to make quality formulations for that price” when if they only understood ingredients and skincare formulations they would realise that Skinstitut is the same price as other professional brands if it was bought in Europe or overseas! How do you explain that? The majority of professional skincare brands can be bought overseas for 60% less than they are sold for here in Australia. Why? Australia is a captive isolated market. Consumers are getting savvy to this and this is why many Australians purchase products overseas or order on line.”
Skinstitut is leading the industry by reducing the price of Australian skincare and as a result many leading brands are dramatically dropping their prices also.
Passionate about educating professionals and consumers, Skinstitut runs post graduate complimentary training for all stockists, a paramedical skincare training program and has a weekly blog called the Myth Minx to educate the public on ingredient efficacy and marketing jargon.
We aim to deliver the highest quality postgraduate training in the industry by a professional skincare brand, all our sales and training team also complete the paramedical skincare program.
The company is growing from strength to strength and was recently ranked number 22 by The Business Review Weekly in its publication of Australia’s fastest growing businesses, Skinstitut being the only professional skincare company in the top 100.
Skinstitut regularly and continually consults with pharmacists and cosmetic chemists to review and if necessary reformulate our products to ensure we are using the most up to date ingredients and technology. Skinstitut products have been submitted for testing to ensure that our products are in line with the European Conformity standards which are some of the highest standards worldwide. Skinstitut strives for leadership in the Australian professional skincare market and we achieve this by keeping up to date and aware of future industry trends. We were the first professional Australian skincare company to launch a TGA approved SPF 50+ and we are currently conducting research into formulating nutritional supplements, destined to play a large role in skincare in the future.
“We see ourselves as business partners and work closely with our stockist to support them as best we can” says David Stanesby CFO. “Their success is our success.”
“It just goes to prove what we have been saying for the past four years is true” says Fiona. “We stand for truth, integrity, proven quality ingredients such as retinoids, antioxidants and peptides with advanced delivery systems and real results. “I have been in the skincare industry for over 25 years and can honestly say these are the most effective products I have ever worked with and used.”